Every business needs a website. But, to create a functional and effective website, you need to take every step of the web development process seriously. If you want to create a website that stands out from the competition, follow these steps:
Website creation must be planned to make sure you come up with a site that meets your needs and your customers’. The planning stage should include having a digital strategy in place, using business and marketing plans, picking a good domain name, as well as setting a website development budget.
Pick the Platform
When picking your site’s build and design, you have the following options:
- Professional website design services. These services can be offered by a web design agency or a freelancer.
- Hosted website building platform. You will need to subscribe to this platform but it will walk you through the design process.
- Do-It-Yourself. You will need to pick a hosting provider and a website builder to create your site.
Consider your Site’s Design and Usability
Your website design is vital to building trust in your business and ensuring people will find your content or sales information. Good website design should help in streamlining the sales process. Take into account how your site can grab essential information from possible customers or process sales transactions.
Moreover, pay attention the navigation. You must make it easy for visitors to navigate your pages. Also, avoid Flash and gimmicks as they can be annoying to visitors. Make an HTML sitemap to represent the information architecture of your site.
Create a Content Marketing Plan
You need to write new high-quality content that your readers will be interested in. Map out which content they need and what they will be looking for in the future.
Optimize your Site
Ensure your site complies with the standards. It should work with the majority of browsers. It should be accessible and readable on mobile platforms. It must load fast so people will visit it. Also, optimize your site for search engines to ensure its appearance in search results.
Secure your Site
Your first line of defense against hackers and cybercriminals is your web host so make sure you pick the right company. Depending on your web hosting budget, you might want to invest in a dedicated server for better security since you won’t be sharing a server with other websites. Furthermore, site security includes the use of high-level usernames and passwords, keeping your plugins and platform software up-to-date, and using external security monitoring software.