“Clip Art” is frequently used to lend interest or focus on text; the problem is that much of it is so generic that it may give a very unprofessional appearance to your work, or it only comes close to what you’re attempting to illustrate, but misses the mark. We can, however, produce custom clip art that clearly is identified with what YOU do. A church, for example, may prefer to use clip art based on features (a particular shape of steeple, for example, as shown at left) unique to that church. We usually produce clip art of this kind from photographs of the symbolic objects you wish to use. The only limit is your imagination.

Technical art is used to clarify and illustrate written material, such as assembly instructions or commentary. It can ignore detail which is irrelevant or confusing to the user. We’ve all experienced the difficulty of using assembly instructions for some products, as well as the frustration of preparing written instructions or travel directions for someone else. Perhaps this situation is no more evident than with maps. At right is a map and directions drawn up for Paul’s Lawnmower Service, and appearing on his web site. Major roads and places appear, but not all the routes and small towns in the area depicted by the map. While the map is somewhat schematic, the paths of the roads and their relationships to one another are correct. The written instructions and image of Paul’s sign help the traveler (or the co-pilot) find the way. Click image for full size view.

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